The 11th annual Moose Hide Campaign takes place on Thursday, May 12. The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children.

Throughout the year, and especially around the time of the campaign, people are encouraged to wear a moose hide pin to signify their commitment to standing against and protecting women and children from gender-based and domestic violence.

The inspiration for the campaign came to co-founders Paul Lacerte and his daughter Raven on an early morning in August 2011. The pair were hunting for moose on their traditional Carrier territory along the Highway of Tears — a 725-kilometre highway in northern British Columbia between Prince George and Prince Rupert where many women have gone missing or been murdered.

Since then, more than two million moose hide pins have been distributed in thousands of participating communities, schools, and organizations across Canada.

As shared on their website, “Moose Hide Campaign Day is a day of ceremony. It’s a day where all Canadians are called to join together to take a stand against violence towards women and children and to take practical steps for our collective journey of reconciliation.”

Learn more about the different ways you, your firm or your organization can get involved at the Moose Hide Campaign Day event website.